Client
LIS
Overview
This research investigates how news and media shape personal and collective identities, examining the critical relationship between media literacy, consumption patterns, and societal understanding through creative methodologies.
Client
LIS
Industry
University Research
Service
Media Literacy
Visual & Creative
Primary Research
Duration
4 Weeks
The Challenge
To uncover how media consumption influences identity formation while addressing varying levels of media literacy among young populations in an increasingly complex digital landscape.
The Solution
Implemented an innovative mixed-method approach combining: 12-week visual diary study with poetry and imagery Collaborative workshops with young participants Creative collage analysis using Barthes' framework of denotation, connotation, and emotion
The Result
Revealed profound connections between media consumption and identity formation, identifying critical themes of conflict representation, attitudes toward ageing, and desensitisation to violence, while highlighting the urgent need for enhanced media literacy education in the digital age.
