Client
LIS
Overview
This is a research project examining how media coverage shapes the narrative and public response to climate protests, with a specific focus on Extinction Rebellion's "Big One" demonstration in 2023 and the various factors influencing movement effectiveness.
Client
LIS
Industry
Media
Service
Framing
Climate Activism
Content Analysis
Content
Duration
4 Weeks
The Challenge
To understand how different media dynamics—including political orientation, narrative choices, visual representation, and platform differences—affect public perception of climate activism and determine which factors enhance or diminish support for environmental movements.
The Solution
Implemented comprehensive strategic analysis framework incorporating comparative media study across diverse platforms, protest impact assessment, message tracking over time, audience response measurement, and integration of broader political context.
The Result
Revealed complex dynamics in climate activism communication, including the activists' visibility dilemma, varying effectiveness of emotional framing, impact of political polarization, and significance of platform-specific approaches, leading to strategic recommendations for more effective climate action communication.
